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According to a new study from Keynote Systems, a big part of Google’s relevancy isn’t actually directly related to what searchers see in the search results but rather to the Google brand itself.
Lance Jones, director of competitive intelligence at Keynote Systems, discussed a study he did where users were asked to rate satisfaction of their search experience using the normal Google site and using Google without the Google brand identifiers (logo, etc.).
According to the survey results, satisfaction was higher with the branded version even through there was no difference between the results.
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