With the Borat movie not even out of the gates yet, Universal has emerged on top in an intense bidding war over the rights to the film version of Sacha Baron Cohen’s last remaining (underexposed) character, Bruno. Hollywood sources say that Universal reportedly paid $42.5 million for the worldwide rights to the film.
[Reuters]

• Bruno Release Date Set
• New (Red Band) Brüno Movie Trailer
• Bruno GQ Cover Too Hot For Some Retailers
• A Brawl Staged for Bruno?
• ATJF & Musebox Rockin’ on The Rooftop Party Pictures!