Netflix has launched a new feature called Watch Now that will enable subscribers, at no additional cost, to watch movies immediately on Netflix.com. The new service does not limit the number of movies a customer can watch, instead it gives users 1 hour of video for every $1 they spend monthly (18 hours of online video is free with the $17.99 plan). Customers can watch 5 minutes of a movie, decide that they don’t like it, and switch to another without penalty (many online movie rental options require watching a movie within a certain time period, such as 24 hours or 14 days, or the movie will have to be re-rented at additional cost). [Hacking Netflix]

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