James Murphy, aka LCD Soundsystem, would like you to buy his new record, so he can be No. 1 on the Billboard charts. That’s not too much ask, is it? After all, Pitchfork basically wants to marry this record and Chris loves it too.

Read more about this brilliant marketing ploy over at Billboard.com
– link via Drake

UPDATE: There is a good article on James Murphy in this week’s New York Magazine.