SAN FRANCISCO (MarketWatch) — Starbucks Corp. (SBUX) said Thursday it plans to switch its dairy standard to reduced fat, or 2%, milk from whole milk for all espresso-based drinks in its stores in the United States and Canada. The change will be complete by the end of 2007. The Seattle-based coffee chain also said it is assessing options for a conversion to a lower fat dairy standard in the 39 markets it operates in outside of North America. “The move to reduced fat milk as our core dairy offering comes directly from our customers’ requests, and while they will still have the option to customize their drinks, our standard beverages will now come with fewer calories and less fat,” said Denny Marie Post, senior vice president of global food and beverage, in a statement.
Watch this space in five years for the 1% announcement!