Though it sounds like a site that you would only use for a Wine and Cheese party, Bread n Brie is the new kid on the block in the online grocery game. Their food selection is quite a bit smaller than FD right now, and their website is inferior, but the hook is that they only stock gourmet ingredients (whatever that means). Right now they are serving Manhattan only, but delivery to Brooklyn is coming soon. If you order from BreadNBrie.com, you may be able to get 30% off your first order with the code APPLE. (Note to B&B, more bumpershine coverage can be bought with free food).
While not exactly a direct a competitor to Fresh Direct, Whole Foods has announced that the Bowery location will deliver orders of $50 or more (otherwise known as a loaf of bread and some milk) to Brooklyn for a mere $5.95*.
* Brooklyn deliveries from 10 a.m. to 6 p.m. only “” introductory price $5.95. From Memorial Day to Labor Day Whole Foods Market Bowery will be offering free delivery within Manhattan on purchases of $50 or more.