But the artist with the loudest buzz is Santogold, who has already been called the next big thing in many articles. Born Santi White, she parlayed a college internship at Ruffhouse Records into a job as an A&R scout for Sony. After she was executive producer and wrote most of the songs on an album for the R&B singer Res, she left and eventually formed her own punk band, Stiffed.
In 2006 Ms. White, who now lives in Brooklyn, began writing her own songs; “Creator” and “LES Artists” confess to feelings of alienation, but she also revels in her individuality. Singing in a haunting, sensual wail, or toasting in the style of dub M.C.’s, she adds a layer of softness to an unusual mix of synthesizers, dancehall rhythms and percolating new wave.
“She appeals very broadly,” said Martin Heath, the founder of Lizard King Records, which signed Stiffed and is jointly releasing Santogold’s debut album with Downtown. “She’s not clichÃ© one way or the other. She’s not playing on the foxy thing.” [NYTimes.com]
|Santogold’s new single ‘Creator’ is available for download here at the UK iTunes store.|