FreshDirect, Finally A New Coupon Code

Use code FRUITVEG25, for 25% off the fresh fruits and vegetables in your basket. Valid until February 22.

UPDATE: Use code MEATVEG15 for 15% off meat and vegtables.
– Thx janeinthecity

Use code FDDELIVERS2 for $20 off your unlimited DeliveryPass.
Six-Month Membership, $59/ea (reg $79)
One-Year Membership, $99/ea (reg $119)
– Thx London

I know there has been a scarcity of codes lately (and delivery slots), but who knows, maybe things are starting to turn around now. In case you hadn’t heard, FreshDirect plant operations employees recently voted not to join a union and the company received notice of a federal audit of their records (from the agency formerly known as the INS) which resulted in some employee departures.

Read the entire email from FreshDirect CEO Steve Michaelson after the jump.

I am writing to you today to update you on FreshDirect, and to reaffirm our commitment to serve you well. January is our busiest month of the year, when school vacations come to an end and our area’s coldest weather begins. It has been challenging for us to keep up with January demand in the past and this January we’re going to have a harder time meeting your food needs than we usually do. You may have noticed that our delivery slots have been selling out more quickly lately and that is a trend which will continue into the New Year.

FreshDirect has grown in five years to a company with almost 2,000 employees feeding hundreds of thousands of families. Over that period, we have contributed as many jobs to the New York economy as any company we know. Our employees make fair wages and have comprehensive benefits. As an example, health coverage is available for FreshDirect employees for as little as $5/week “” an expensive benefit for us to offer. Each summer, we also have an innovative paid extended leave program that’s available exclusively to our hourly employees. Because of our growth, many of our supervisors have worked their way up through our company from entry-level positions. We recently received a grant from the City of New York to further train our workers, giving them skills that are theirs to keep for a lifetime. We do periodic surveys to insure we are paying fairly, because it is these employees who have made possible the 5 million plus orders we have delivered to you in our history. And we are one of the biggest feeders of NY’s needy, having donated over 1 million pounds of fresh, quality food to City Harvest.

You may have read about a recent union vote in our production operations. Suffice it to say, we absolutely support the right of our employees to unionize if they wish “” in fact, our 500 transportation workers voted to join a union and currently operate under a collective bargaining agreement. In a secret ballot last weekend, supervised by the NLRB and with two union choices, our plant operations employees voted overwhelmingly (80%) not to join a union at this time.

We recently received notice of a federal audit of our records (from the agency formerly known as the INS). As a result, some of our most experienced employees disclosed that their work papers were not in fact adequate and they chose to leave our employment. That some employees were able to gain employment by using false paperwork puts FreshDirect in the same situation as any company in New York hiring entry-level workers and not discriminating on the basis of national origin. But this has hurt our ability to serve you in the short term. We are promoting from within, training and doing external hiring. We will be back at full capacity by the end of January.

Our primary objective as a business is to serve you effectively and well. But, in so doing, we take our responsibilities to our employees and our community very seriously. Thank you for reading this and giving us your business. Our whole company is committed to earning it every day.


Steve Michaelson
CEO, FreshDirect

17 thoughts on “FreshDirect, Finally A New Coupon Code”

  1. FYI – I just got a code for Delivery Pass renewal. Not sure it will work for everyone, but I thought I would go ahead and share!

    Add Unlimited DeliveryPass to your cart and enter the code FDDELIVERS2 at checkout. We’ll automatically deduct $20 from your order.*.
    Enter code FDDELIVERS2 and save!
    Six-Month Membership, $59/ea (reg $79)
    One-Year Membership, $99/ea (reg $119)

  2. I just tried using the FRUITVEG25 code and it didn’t work for me. I have more than $75 in my cart and it still didn’t work. I live in Manhattan. Anybody have the same problem?

  3. My understanding is that FD is targeting new customers with codes, as opposed to existing customers. I guess they don’t care about their loyal, old customers.

  4. FRUITVEG15 for 15% off fruit/vegetables until 2/22/2008. received this for my corporate account — don’t know if it will work for residential orders.

  5. Here’s another coupon code, FYI:

    15% off Heat & Eat and 4-Minute Meals

    Add delicious, chef-prepared meals to your cart and enter the code PRESIDENT at checkout. We’ll deduct 15% from every item purchased from our 4-Minute Meals Department and Heat & Eat Department. This offer ends March 2, 2008. Shop and save today!

  6. None of codes on top worked for me but the PRESIDENT code does work. Note: right now, Freshdirect seems to be running a special where if you’re a member of their “Chef’s Table” then you get 15% off of meat. You can’t use the PRESIDENT code in conjunction with the meat discount, however.

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