In the new season we see this ultimate self-made man of midcentury America — outwardly confident but hollow at the core — smacked, like the culture he embodies, by the earthquake of the ’60s. “I started off writing the show as a scathing analysis of what happened to the United States,” Mr. Weiner said. “But the more I got into Don, the more I realized this is an amazing place. Something really did change in those years” — the late ’50s and early ’60s. “What would it be like to go to that place?” [NYTimes.com]

Hey, folks AMC’s most successful drama is back this Sunday, August 16, and if you live in NYC, you’ve got the chance to live like a MAD MAN for one whole week! Check out the NYC Mad Men inspired events below:

ALL WEEK LONG: Monday, August 10 – Sunday, August 16

Live like a MAD MAN! Visit the Hilton New York (1335 Avenue of the Americas) and the Millenium Hilton (55 Church Street), where the bars will serve up popular 1960s era cocktails, including a Brandy Alexander, Tom Collins and other classic MAD MEN inspired drinks.

Wednesday, August 12 – Saturday, August 15

In anticipation of MAD MEN Season 3, celebrate the style of 1960s advertising. Stop by the MAD (Museum of Arts & Design) Building at 2 Columbus Circle after dark, where an animated public art piece, inspired by the era’s advertising, is projected on the Building’s facade. The projections will feature some ads of the era, as well as Sterling Cooper’s most memorable client campaigns, including Popsicle and Belle Jolie.

Friday, August 14

The New York Mets Go MAD! Celebrate the 1960s, the team’s inaugural decade, and head to Citi Field, where New York’s National League team takes on the San Francisco Giants at 7:10 PM. The stadium will dedicate a special section to MAD MEN, where select lucky fans will receive MAD MEN inspired fedora hats. Mets fans can also enjoy MAD MEN inspired cocktails at select Citi Field bars.

SUNDAY, AUGUST 16

Watch the MAD MEN Season 3 premiere live on the big screen in Manhattan’s Times Square at 10 PM. Fans can come dressed in their swankiest 1960s attire to enter a pre-screening costume contest starting at 8 PM, for a chance to take home a MAD MEN prize. The screening is FREE and open to the public. *Weather permitting*

For further event information, please visit www.amctv.com/newyorksgonemad

– info via DrakeLeLane