I know people still have a lot of concerns regarding this year’s Gap Casting Call, and because I was a little underwhelmed with their first response, I reached out again to a company representative for comment. Here’s the text of my recent exchange with the Director of Engagement Marketing & Public Relations for Gap Inc.
Why does it take some people so long to get their confirmation emails when they enter the Casting Call contest?
Gap: We actually review all of the photos to ensure that inappropriate content does not get submitted into the contest. That’s why there’s a delay from the time the entrant hits “submit” to when they’re actually “accepted” into the contest. Depending on the volume of photos, it can take up to 24 hours for a photo to be accepted into the contest and for the entrant to receive a confirmation.
How come some people have such high fan favorite vote counts? It looks some software is being used to manipulate the process.
Gap: We’re aware of the concerns around the Fan Favorite voting and are closely monitoring the process. In order to vote for the Fan Favorite, we require that all guests register with a unique email address. If we find any guest creating invalid email addresses/accounts with the intention of affecting the integrity of the voting process, he/she will be disqualified and removed from the Fan Favorite contest and/or the voting process.
The last day to enter this year’s Gap Casting Call is October 22, 2009 (but I wouldn’t wait until the last minute if I were you). Check out the 1000+ comment discussion of this year’s contest over here.