For the third year in a row (it’s now officially an annual tradition), the NHL is putting on an old fashioned game of shinny on the first day of the year. The 2010 Bridgestone NHL Winter Classic will take place at Fenway Park and will feature the Boston Bruins vs. the Phildalephia Flyers in a classic matchup between Eastern Conference rivals. The toughest ticket on New Year’s Day will be broadcast live on NBC, CBC, RDS, The NHL Network, and NHL Game Center Live at 1:00 PM ET on January 1, 2010.

Watch the NHL Winter Classic TV spot after the jump.

PS But more importantly, will Matt Damon and Ben Affleck be there?