Some of you may have noticed that long time FADER Fort sponsor Levi’s was absent from this past year’s CMJ festivities. Well, fans of corporate sponsorship can breathe a sigh of relief because starting at SXSW 2011, car manufacturer Fiat and social networking giant MySpace will be the new presenting sponsors for The FADER Fort .
In addition, MySpace will stream all four days of Fader Fort performances on its site. According to Myspace head of marketing, Sam Wick, the site had wanted to partner with the Fader Fort for some time, but this was the first year they were able to make it happen.
“It will be a little like what we did with the Matador 21st-anniversary event last year,” he says. “We streamed all three days online and we had 3.5 million streams over the course of the event. We also have a variety of distribution partners, such as Rolling Stone and Spin and AOL to share the content. We’ll also be capturing additional content and working to integrate promotions across all platforms. And we will be streaming to mobile phones and iPads, too. [Billboard]