New Florence + The Machine Video, Album Coming Soon

Florence + The Machine - What Water Gave Me
Hey folks, sorry for the lazy blogging, but I thought this one was worth it. Check out the video for Florence + The Machine‘s new single entitled “What The Water Gave Me” after the jump. Florence Welch’s as of yet untitled new album is set to drop in November.

Following on from her multi-million selling, multi-award winning, global smash of a debut album ‘Lungs’, Florence returns with new music and confirms the release date of her forthcoming second album.

The, as yet untitled album, was produced in full by Paul Epworth to retain one complete sound. It all magically came together over five weeks in the famous Studio 3 of Abbey Road (where the Beatles recorded ‘Revolver’ and Pink Floyd ‘Dark Side Of The Moon’), after which Florence and Paul decamped to his own London studio to add the finishing touches.

What she gives us as an explosive taster here is what, she says, the water gave her: a captivating art-pop vision that’s as much for dancers as it is for dreamers, for ravers as for rockers, for the living as the drowned and dead-and-gone.

“It’s a song for the water…” says Florence; “Because in music and art what I’m really interested in are the things that are overwhelming. The ocean seems to me to be nature’s great overwhelmer. When I was writing this song I was thinking a lot about all those people who’ve lost their lives in vain attempts to save their loved ones from drowning. It’s about water in all forms and all bodies. It’s about a lot of things; Virginia Woolf creeps into it, and of course Frieda Kahlo, whose painfully beautiful painting gave me the title.”

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