Once again, the writers at The Colbert Report have come up with an innovative and hilarious way to connect with their audience, when you call this number, 1-888-OOPS-JEW (1-888-667-7539), you get the following recorded message from Stephen Colbert:

“Shalom, and welcome to Stephen Colbert’s atonement hotline. At the tone, please be a mench, and unburden your soul by stating how you’ve wronged me – Stephen Colbert. Your call will not be returned but selected apologies will be played on the air. You should be so lucky.”

Genius. Really.

– via TVSquad.com