Expected to raise the bar of online video to that of network-quality programming, upcoming web series quarterlife was created by Marshall Herskovitz and Edward Zwick, the creative team behind thirtysomething and My So-Called Life. Centering around a group of creative people in their twenties, the series describes realistically the emotional highs and lows of what it means to come of age in the 21st Century. The series, consisting of 36 eight-minute segments, will be found on quarterlife.com, as well as MySpace, YouTube, and Facebook.
More than just a video series, quarterlife is also a multimedia social networking portal intended to facilitate creativity across a wide range of pursuits, from photography to painting to writing to design-a place where young people can network, find support, and even find the next step in their careers.
Serving as the hub of the property, the quarterlife website will feature not only the video series, but also character profiles, behind-the-scenes videos, and content channels built out for each creative pursuit the site will cover.