iTunes Going All You Can Eat?

iTunes Goes All You Can Eat
Photo: Vermin Inc.

A report by the Financial Times (registration required) cites unnamed executives who say that Apple is in talks with record labels to offer access to the entire iTunes music library for a lump sum price. The fee would be added as a premium option on an iPod or iPhone, or it could come as a monthly charge. It would allow downloading of any song at any time so long as the purchaser still owns the device, and the songs would be yours to keep.

Apple’s plan is different in several respects. Since the average iPod owner buys about 20 tracks from the iTunes, Apple wants to make the premium about $20, arguing that it should cover the average consumer’s downloads. Then the owner can make unlimited music downloads from the iTunes Store for the life of the device. Once downloaded, the tracks are yours to keep, even if you get rid of the original iPod or iPhone. And since iPod and phone owners tend to replace devices fairly regularly, the record labels would be getting the fee whether or not the consumer makes any further downloads. Silicon Alley Insider did the math and thinks it’s a good deal all around. But according to the Financial Times’ sources, the labels are looking for numbers closer to the $80 Nokia is reported to be paying. [ars technica]

Unlimited iTunes downloads for $20, where do I sign up? I think anyone reading this article will notice the flawed logic they are using in reference to the $20 estimate of the average consumer’s downloads. Sure, maybe this makes sense when your paying 99 cents a shot, but when you’ve got unlimited free downloads surely you’d spend more, in fact, you’d be silly not to.


  1. drake says:

    There are several metaphorical interpretations that the photo suggests here, that I’m sure you don’t mean to imply. (iPod users are helpless babies, tethered to their iTunes?)

  2. bumpershine says:

    I choose the former.

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