As of today, HBO content is available for download at the iTunes store. Of course, the addition of the mighty HBO to iTunes is news in and of itself, but what’s more interesting here is that HBO is the first network to charge $2.99 per episode for an iTunes TV download (it should be noted, that only some, but not all of the HBO shows are priced at $2.99). In the short term, people might be happy about the addition of this high quality content to the iTunes library, but as the The Hollywood Reporter article points out, it seems like it will only be a matter of time before other networks renegotiate their pricing structure with Apple, which will invariably to higher prices across the board.
HBO will become the first TV network to charge more than the standard $1.99 per episode on Apple’s iTunes.
The network announced Tuesday that a wide range of programs would be made available on iTunes, with “The Sopranos,” “Deadwood” and “Rome” going for $2.99 per episode. “Sex and the City,” “Flight of the Conchords” and “The Wire” go for $1.99.
Forthcoming episodes of currently running series will go day-and-date with their DVD releases.
Still unknown is whether the network is getting a higher revenue split than other iTunes partners. [THR.com]