The third annual “VH1 Rock Honors” premieres Thursday, July 17 on VH1. This year they are celebrating The Who‘s contributions to rock ‘n’ roll with a tribute concert featuring performances by Pearl Jam, Foo Fighters, Flaming Lips and Incubus and of course, The Who.

In honor of the “VH1 Rock Honors” I’m giving away a VIP prize pack which includes the following four items:

• The Who commemorative flask
• The Who shot glasses
• VH1 Rock Honors custom t-shirt
• Set-of-4 The Who guitar picks.

Email me at contests@bumpershine.com and tell me what is the greatest recorded scream in the history of rock’n roll. Winners will be chosen at random among those with the correct answer (hint: think The Who people).

VH1 is feting The Who with a long weekend filled The Who-themed events around Los Angeles, from July 10 – 14. The actual live tribute concert itself will take place at UCLA’s Pauley Pavillion, on Saturday, July 12 (Buy Tickets). Check Rock.VH1.com for more details.